3 papers
cs.MM2025
MindFuse: Towards GenAI Explainability in Marketing Strategy Co-Creation
Aleksandr Farseev, Marlo Ongpin, Qi Yang +3
The future of digital marketing lies in the convergence of human creativity and generative AI, where insight, strategy, and storytelling are co-authored by intelligent systems. We…
cs.IR2025
Against Opacity: Explainable AI and Large Language Models for Effective Digital Advertising
Qi Yang, Marlo Ongpin, Sergey Nikolenko +2
The opaqueness of modern digital advertising, exemplified by platforms such as Meta Ads, raises concerns regarding their autonomous control over audience targeting, pricing structu…
cs.CY2024
SOMONITOR: Combining Explainable AI & Large Language Models for Marketing Analytics
Aleksandr Farseev, Qi Yang, Marlo Ongpin +3
Online marketing faces formidable challenges in managing and interpreting immense volumes of data necessary for competitor analysis, content research, and strategic branding. It is…