54 citations · 246 across the 31 of their papers we have counts for
4 papers · 1 filter
The Inventory is Dark and Full of Misinformation: Understanding the Abuse of Ad Inventory Pooling in the Ad-Tech Supply Chain
Yash Vekaria, Rishab Nithyanand, Zubair Shafiq
Ad-tech enables publishers to programmatically sell their ad inventory to millions of demand partners through a complex supply chain. Bogus or low quality publishers can exploit th…
The Morbid Realities of Social Media: An Investigation into the Misinformation Shared by the Deceased Victims of COVID-19
Hussam Habib, Rishab Nithyanand
Social media platforms have had considerable impact on the real world especially during the Covid-19 pandemic. Misinformation related to Covid-19 might have caused significant impa…
ATOM: A Generalizable Technique for Inferring Tracker-Advertiser Data Sharing in the Online Behavioral Advertising Ecosystem
Maaz Bin Musa, Rishab Nithyanand
Data sharing between online trackers and advertisers is a key component in online behavioral advertising. This sharing can be facilitated through a variety of processes, including…
Making a Radical Misogynist: How online social engagement with the Manosphere influences traits of radicalization
Hussam Habib, Padmini Srinivasan, Rishab Nithyanand
The algorithms and the interactions facilitated by online platforms have been used by radical groups to recruit vulnerable individuals to their cause. This has resulted in the shar…