most citedA mathematical model for the customer dynamics based on marketing policy

2 citations · 2 across the 1 of their papers we have counts for

collaborators

2 papers

math.OC2018

Optimal control of the customer dynamics based on marketing policy

S. Rosa, P. Rebelo, C. M. Silva +2

We consider an optimal control problem for a non-autonomous model of ODEs that describes the evolution of the number of customers in some firm. Namely we study the best marketing s…

math.DS2015★ 2 cited

A mathematical model for the customer dynamics based on marketing policy

César M. Silva, Silvério Rosa, Helena Alves +1

We consider a compartmental model to study the evolution of the number of regular customers and referral customers in some corporation. Transitions between compartments are modeled…