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cs.CR2018
Cybercasing 2.0: You Get What You Pay For
Jaeyoung Choi, Istemi Ekin Akkus, Serge Egelman +4
Under U.S. law, marketing databases exist under almost no legal restrictions concerning accuracy, access, or confidentiality. We explore the possible (mis)use of these databases in…
cs.CR2018
The Accuracy of the Demographic Inferences Shown on Google's Ad Settings
Michael Carl Tschantz, Serge Egelman, Jaeyoung Choi +2
Google's Ad Settings shows the gender and age that Google has inferred about a web user. We compare the inferred values to the self-reported values of 501 survey participants. We f…