4 papers
LLM-Generated Ads: From Personalization Parity to Persuasion Superiority
Elyas Meguellati, Stefano Civelli, Lei Han +3
As large language models (LLMs) become increasingly capable of generating persuasive content, understanding their effectiveness across different advertising strategies becomes crit…
Towards Detecting Persuasion on Social Media: From Model Development to Insights on Persuasion Strategies
Elyas Meguellati, Stefano Civelli, Pietro Bernardelle +3
Political advertising plays a pivotal role in shaping public opinion and influencing electoral outcomes, often through subtle persuasive techniques embedded in broader propaganda s…
LLM-based Semantic Augmentation for Harmful Content Detection
Elyas Meguellati, Assaad Zeghina, Shazia Sadiq +1
Recent advances in large language models (LLMs) have demonstrated strong performance on simple text classification tasks, frequently under zero-shot settings. However, their effica…
Are Large Language Models Good Data Preprocessors?
Elyas Meguellati, Nardiena Pratama, Shazia Sadiq +1
High-quality textual training data is essential for the success of multimodal data processing tasks, yet outputs from image captioning models like BLIP and GIT often contain errors…