75 citations · 87 across the 9 of their papers we have counts for
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cs.IR2026
Location Aware Embedding for Geotargeting in Sponsored Search Advertising
Jelena Gligorijevic, Djordje Gligorijevic, Aravindan Raghuveer +2
Web search has become an inevitable part of everyday life. Improving and monetizing web search has been a focus of major Internet players. Understanding the context of web search q…
cs.IR2016
Scalable Semantic Matching of Queries to Ads in Sponsored Search Advertising
Mihajlo Grbovic, Nemanja Djuric, Vladan Radosavljevic +6
Sponsored search represents a major source of revenue for web search engines. This popular advertising model brings a unique possibility for advertisers to target users' immediate…