29 citations · 78 across the 21 of their papers we have counts for
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cs.SI2014★ 4 cited
The Role of Emotions in Propagating Brands in Social Networks
Ronald Hochreiter, Christoph Waldhauser
A key aspect of word of mouth marketing are emotions. Emotions in texts help propagating messages in conventional advertising. In word of mouth scenarios, emotions help to engage c…
cs.SI2014
Zombie Politics: Evolutionary Algorithms to Counteract the Spread of Negative Opinions
Ronald Hochreiter, Christoph Waldhauser
This paper is about simulating the spread of opinions in a society and about finding ways to counteract that spread. To abstract away from potentially emotionally laden opinions, w…
cs.SI2014
Data Mining Cultural Aspects of Social Media Marketing
Ronald Hochreiter, Christoph Waldhauser
For marketing to function in a globalized world it must respect a diverse set of local cultures. With marketing efforts extending to social media platforms, the crossing of cultura…