18 citations · 71 across the 29 of their papers we have counts for
3 papers · 2 filters
Non-uniform Bid-scaling and Equilibria for Different Auctions: An Empirical Study
Yuan Deng, Jieming Mao, Vahab Mirrokni +2
In recent years, the growing adoption of autobidding has motivated the study of auction design with value-maximizing auto-bidders. It is known that under mild assumptions, uniform…
Efficiency of the Generalized Second-Price Auction for Value Maximizers
Yuan Deng, Mohammad Mahdian, Jieming Mao +3
We study the price of anarchy of the generalized second-price auction where bidders are value maximizers (i.e., autobidders). We show that in general the price of anarchy can be as…
Autobidding Auctions in the Presence of User Costs
Yuan Deng, Jieming Mao, Vahab Mirrokni +2
We study autobidding ad auctions with user costs, where each bidder is value-maximizing subject to a return-over-investment (ROI) constraint, and the seller aims to maximize the so…