4 papers
Sense it with your eyes: Sensation Generation and Understanding for Advertisements
Aysan Aghazadeh, Sina Malakouti, Adriana Kovashka
Sensory advertising evokes human senses through visual cues, enabling audiences to mentally simulate experiences and increasing persuasive impact. Despite the recent increase in us…
The Face of Persuasion: Analyzing Bias and Generating Culture-Aware Ads
Aysan Aghazadeh, Adriana Kovashka
Text-to-image models are appealing for customizing visual advertisements and targeting specific populations. We investigate this potential by examining the demographic bias within…
CAP: Evaluation of Persuasive and Creative Image Generation
Aysan Aghazadeh, Adriana Kovashka
We address the task of advertisement image generation and introduce three evaluation metrics to assess Creativity, prompt Alignment, and Persuasiveness (CAP) in generated advertise…
Benchmarking VLMs' Reasoning About Persuasive Atypical Images
Sina Malakouti, Aysan Aghazadeh, Ashmit Khandelwal +1
Vision language models (VLMs) have shown strong zero-shot generalization across various tasks, especially when integrated with large language models (LLMs). However, their ability…