988 citations · 989 across the 2 of their papers we have counts for
2 papers
stat.ME2021★ 1 cited
Trimmed Match Design for Randomized Paired Geo Experiments
Aiyou Chen, Marco Longfils, Nicolas Remy
How to measure the incremental Return On Ad Spend (iROAS) is a fundamental problem for the online advertising industry. A standard modern tool is to run randomized geo experiments,…
stat.AP2015★ 988 cited
Inferring causal impact using Bayesian structural time-series models
Kay H. Brodersen, Fabian Gallusser, Jim Koehler +2
An important problem in econometrics and marketing is to infer the causal impact that a designed market intervention has exerted on an outcome metric over time. This paper proposes…