988 citations · 991 across the 2 of their papers we have counts for
2 papers
stat.AP2018★ 3 cited
Bias Correction For Paid Search In Media Mix Modeling
Aiyou Chen, David Chan, Mike Perry +4
Evaluating the return on ad spend (ROAS), the causal effect of advertising on sales, is critical to advertisers for understanding the performance of their existing marketing strate…
stat.AP2015★ 988 cited
Inferring causal impact using Bayesian structural time-series models
Kay H. Brodersen, Fabian Gallusser, Jim Koehler +2
An important problem in econometrics and marketing is to infer the causal impact that a designed market intervention has exerted on an outcome metric over time. This paper proposes…