568 citations · 6.2k across the 157 of their papers we have counts for
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cs.GT2015★ 35 cited
Statistical Arbitrage Mining for Display Advertising
Weinan Zhang, Jun Wang
We study and formulate arbitrage in display advertising. Real-Time Bidding (RTB) mimics stock spot exchanges and utilises computers to algorithmically buy display ads per impressio…
cs.HC2015★ 9 cited
An Empirical Study on Display Ad Impression Viewability Measurements
Weinan Zhang, Ye Pan, Tianxiong Zhou +1
Display advertising normally charges advertisers for every single ad impression. Specifically, if an ad in a webpage has been loaded in the browser, an ad impression is counted. Ho…