568 citations · 6.2k across the 157 of their papers we have counts for
8 papers · 1 filter
Efficient Policy Space Response Oracles
Ming Zhou, Jingxiao Chen, Ying Wen +4
Policy Space Response Oracle methods (PSRO) provide a general solution to learn Nash equilibrium in two-player zero-sum games but suffer from two drawbacks: (1) the computation ine…
Bidding Machine: Learning to Bid for Directly Optimizing Profits in Display Advertising
Kan Ren, Weinan Zhang, Ke Chang +3
Real-time bidding (RTB) based display advertising has become one of the key technological advances in computational advertising. RTB enables advertisers to buy individual ad impres…
Managing Risk of Bidding in Display Advertising
Haifeng Zhang, Weinan Zhang, Yifei Rong +3
In this paper, we deal with the uncertainty of bidding for display advertising. Similar to the financial market trading, real-time bidding (RTB) based display advertising employs a…
Display Advertising with Real-Time Bidding (RTB) and Behavioural Targeting
Jun Wang, Weinan Zhang, Shuai Yuan
The most significant progress in recent years in online display advertising is what is known as the Real-Time Bidding (RTB) mechanism to buy and sell ads. RTB essentially facilitat…
Feedback Control of Real-Time Display Advertising
Weinan Zhang, Yifei Rong, Jun Wang +2
Real-Time Bidding (RTB) is revolutionising display advertising by facilitating per-impression auctions to buy ad impressions as they are being generated. Being able to use impressi…
Optimal Real-Time Bidding Frameworks Discussion
Weinan Zhang, Kan Ren, Jun Wang
This note is a complementary material for the solution of optimal real-time bidding function in paper "Optimal Real-Time Bidding for Display Advertising, KDD 2014", where the estim…
Statistical Arbitrage Mining for Display Advertising
Weinan Zhang, Jun Wang
We study and formulate arbitrage in display advertising. Real-Time Bidding (RTB) mimics stock spot exchanges and utilises computers to algorithmically buy display ads per impressio…
Real-Time Bidding Benchmarking with iPinYou Dataset
Weinan Zhang, Shuai Yuan, Jun Wang +1
Being an emerging paradigm for display advertising, Real-Time Bidding (RTB) drives the focus of the bidding strategy from context to users' interest by computing a bid for each imp…