75 citations · 100 across the 6 of their papers we have counts for
8 papers
Recommending Themes for Ad Creative Design via Visual-Linguistic Representations
Yichao Zhou, Shaunak Mishra, Manisha Verma +2
There is a perennial need in the online advertising industry to refresh ad creatives, i.e., images and text used for enticing online users towards a brand. Such refreshes are requi…
Learning from Multi-User Activity Trails for B2B Ad Targeting
Shaunak Mishra, Jelena Gligorijevic, Narayan Bhamidipati
Online purchase decisions in organizations can go through a complex journey with multiple agents involved in the decision making process. Depending on the product being purchased,…
Managing App Install Ad Campaigns in RTB: A Q-Learning Approach
Anit Kumar Sahu, Shaunak Mishra, Narayan Bhamidipati
Real time bidding (RTB) enables demand side platforms (bidders) to scale ad campaigns across multiple publishers affiliated to an RTB ad exchange. While driving multiple campaigns…
Non-linear Label Ranking for Large-scale Prediction of Long-Term User Interests
Nemanja Djuric, Mihajlo Grbovic, Vladan Radosavljevic +2
We consider the problem of personalization of online services from the viewpoint of ad targeting, where we seek to find the best ad categories to be shown to each user, resulting i…
Hierarchical Neural Language Models for Joint Representation of Streaming Documents and their Content
Nemanja Djuric, Hao Wu, Vladan Radosavljevic +2
We consider the problem of learning distributed representations for documents in data streams. The documents are represented as low-dimensional vectors and are jointly learned with…
Gender and Interest Targeting for Sponsored Post Advertising at Tumblr
Mihajlo Grbovic, Vladan Radosavljevic, Nemanja Djuric +2
As one of the leading platforms for creative content, Tumblr offers advertisers a unique way of creating brand identity. Advertisers can tell their story through images, animation,…