167 citations · 506 across the 16 of their papers we have counts for
Showing 2017Show all
2 papers · 1 filter
stat.ML2017★ 38 cited
Deep Interest Network for Click-Through Rate Prediction
Guorui Zhou, Chengru Song, Xiaoqiang Zhu +7
Click-through rate prediction is an essential task in industrial applications, such as online advertising. Recently deep learning based models have been proposed, which follow a si…
cs.GT2017★ 109 cited
Optimized Cost per Click in Taobao Display Advertising
Han Zhu, Junqi Jin, Chang Tan +4
Taobao, as the largest online retail platform in the world, provides billions of online display advertising impressions for millions of advertisers every day. For commercial purpos…