3 papers
cs.LG2025
No One Left Behind: How to Exploit the Incomplete and Skewed Multi-Label Data for Conversion Rate Prediction
Qinglin Jia, Zhaocheng Du, Chuhan Wu +4
In most real-world online advertising systems, advertisers typically have diverse customer acquisition goals. A common solution is to use multi-task learning (MTL) to train a unifi…
cs.IR2024
AIE: Auction Information Enhanced Framework for CTR Prediction in Online Advertising
Yang Yang, Bo Chen, Chenxu Zhu +6
Click-Through Rate (CTR) prediction is a fundamental technique for online advertising recommendation and the complex online competitive auction process also brings many difficultie…
cs.LG2024
Confidence-Aware Multi-Field Model Calibration
Yuang Zhao, Chuhan Wu, Qinglin Jia +6
Accurately predicting the probabilities of user feedback, such as clicks and conversions, is critical for advertisement ranking and bidding. However, there often exist unwanted mis…