5 papers
From Feature Interaction to Feature Generation: A Generative Paradigm of CTR Prediction Models
Mingjia Yin, Junwei Pan, Hao Wang +5
Click-Through Rate (CTR) prediction, a core task in recommendation systems, aims to estimate the probability of users clicking on items. Existing models predominantly follow a disc…
Enhancing CTR Prediction with De-correlated Expert Networks
Jiancheng Wang, Mingjia Yin, Hao Wang +1
Modeling feature interactions is essential for accurate click-through rate (CTR) prediction in advertising systems. Recent studies have adopted the Mixture-of-Experts (MoE) approac…
Practice on Long Behavior Sequence Modeling in Tencent Advertising
Xian Hu, Ming Yue, Zhixiang Feng +24
Long-sequence modeling has become an indispensable frontier in recommendation systems for capturing users' long-term preferences. However, user behaviors within advertising domains…
Long-Sequence Recommendation Models Need Decoupled Embeddings
Ningya Feng, Junwei Pan, Jialong Wu +6
Lifelong user behavior sequences are crucial for capturing user interests and predicting user responses in modern recommendation systems. A two-stage paradigm is typically adopted…
Crocodile: Cross Experts Covariance for Disentangled Learning in Multi-Domain Recommendation
Zhutian Lin, Junwei Pan, Haibin Yu +7
Multi-domain learning (MDL) has become a prominent topic in enhancing the quality of personalized services. It's critical to learn commonalities between domains and preserve the di…