most citedCombining Traditional Marketing and Viral Marketing with Amphibious Influence Maximization

2 citations · 2 across the 1 of their papers we have counts for

collaborators

1 paper

cs.SI2015★ 2 cited

Combining Traditional Marketing and Viral Marketing with Amphibious Influence Maximization

Wei Chen, Fu Li, Tian Lin +1

In this paper, we propose the amphibious influence maximization (AIM) model that combines traditional marketing via content providers and viral marketing to consumers in social net…