2 papers
stat.AP2014
Imputing unknown competitor marketing activity with a Hidden Markov Chain
Dominique Haughton, Guangying Hua, Danny Jin +3
We demonstrate on a case study with two competing products at a bank how one can use a Hidden Markov Chain (HMC) to estimate missing information on a competitor's marketing activit…
math.ST2014
Optimization of the marketing mix in the health care industry
Dominique Haughton, Guangying Hua, Danny Jin +3
This paper proposes data mining techniques to model the return on investment from various types of promotional spending to market a drug and then uses the model to draw conclusions…