From the 1 of 2 linked papers with an AI index.
2 papers
cs.CL2026
PILA: Plug-and-Play Insertion for LLM-native Advertising
Zhaowei Zhang, Yuhan Fu, Yihang Zhang +6
The paper introduces PILA, a plug‑and‑play sidecar that rewrites LLM responses to insert sponsored content, allowing ad placement without modifying the underlying language model.
cs.LG2026
NaiAD: Initiate Data-Driven Research for LLM Advertising
Yihang Zhang, Zimeng Huang, Ren Zhai +2
Reconciling platform revenue with user experience in LLM advertising motivates a data-centric foundation. We introduce NaiAD, the first comprehensive dataset for LLM-native adverti…