auto-bidding 1generative planning 1model predictive control 1online advertising 1sliding-window evaluation 1
From the 1 of 2 linked papers with an AI index.
2 papers
cs.LG2026
Beyond Single-Episode Optimization: Sliding-Window Aware Generative Auto-Bidding for Long-Term Advertising Effectiveness
Binglin Wu, Chuan Yue, Yingyi Zhang +4
The paper introduces SWAG-Bid, a hierarchical auto‑bidding system that plans and executes bids while accounting for sliding‑window efficiency constraints over multiple days, using…
cs.LG2026
PRO-Bid: Pareto-Prioritized Regret Optimization for Constraint-Aware Generative Auto-Bidding
Binglin Wu, Yingyi Zhang, Xianneng Li +4
Auto-bidding systems strive to maximize marketing value while maintaining high compliance with efficiency constraints, such as Target Cost-Per-Action (CPA). While Decision Transfor…