most citedFrom Precision to Perception: User-Centred Evaluation of Keyword Extraction Algorithms for Internet-Scale Contextual Advertising

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From Precision to Perception: User-Centred Evaluation of Keyword Extraction Algorithms for Internet-Scale Contextual Advertising

Jingwen Cai, Sara Leckner, Johanna Björklund

Keyword extraction is a foundational task in natural language processing, underpinning countless real-world applications. One of these is contextual advertising, where keywords hel…