51 citations · 165 across the 19 of their papers we have counts for
5 papers · 1 filter
To Broad-Match or Not to Broad-Match : An Auctioneer's Dilemma ?
Sudhir Kumar Singh, Vwani P. Roychowdhury
We initiate the study of an interesting aspect of sponsored search advertising, namely the consequences of broad match-a feature where an ad of an advertiser can be mapped to a bro…
Capacity as a Fundamental Metric for Mechanism Design in the Information Economy
Sudhir Kumar Singh, Vwani P. Roychowdhury
The auction theory literature has so far focused mostly on the design of mechanisms that takes the revenue or the efficiency as a yardstick. However, scenarios where the {\it capac…
Diversification in the Internet Economy:The Role of For-Profit Mediators
Sudhir Kumar Singh, Vwani P. Roychowdhury, Himawan Gunadhi +1
We investigate market forces that would lead to the emergence of new classes of players in the sponsored search market. We report a 3-fold diversification triggered by two inherent…
Capacity constraints and the inevitability of mediators in adword auctions
Sudhir Kumar Singh, Vwani P. Roychowdhury, Himawan Gunadhi +1
One natural constraint in the sponsored search advertising framework arises from the fact that there is a limit on the number of available slots, especially for the popular keyword…
For-profit mediators in sponsored search advertising
Sudhir Kumar Singh, Vwani P. Roychowdhury, Himawan Gunadhi +1
A mediator is a well-known construct in game theory, and is an entity that plays on behalf of some of the agents who choose to use its services, while the rest of the agents partic…