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cross-domain context 1decision-aware modeling 1large language models 1online advertising 1reinforcement learning 1user simulation 1

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cs.IR2026

Beyond Action Imitation: Learning a Decision-Aware User Simulator for Online Advertising

Zipeng Chen, Jiaer Zheng, Xiangyang Xu +15

The paper introduces DASH, a decision-aware user simulator that generates reasoning traces and predicts actions for online advertising by integrating heterogeneous cross-domain his…