From the 1 of 5 linked papers with an AI index.
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cs.LG2026
PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective
Shengtian Yang, Yewen Li, Peng Jiang +4
The paper introduces PlatformBid, a benchmark for evaluating auto-bidding algorithms from the perspective of a unified advertising platform that combines SSP, DSP, and ad exchange…
cs.LG2025
Generative Auto-Bidding with Value-Guided Explorations
Jingtong Gao, Yewen Li, Shuai Mao +8
Auto-bidding, with its strong capability to optimize bidding decisions within dynamic and competitive online environments, has become a pivotal strategy for advertising platforms.…