From the 1 of 8 linked papers with an AI index.
8 papers
PlatformBid: An Auto-Bidding Benchmark from a Unified Advertising Platform's Perspective
Shengtian Yang, Yewen Li, Peng Jiang +4
The paper introduces PlatformBid, a benchmark for evaluating auto-bidding algorithms from the perspective of a unified advertising platform that combines SSP, DSP, and ad exchange…
LBM: Hierarchical Large Auto-Bidding Model via Reasoning and Acting
Yewen Li, Zhiyi Lyu, Peng Jiang +3
The growing scale of ad auctions on online advertising platforms has intensified competition, making manual bidding impractical and necessitating auto-bidding to help advertisers a…
FITMM: Adaptive Frequency-Aware Multimodal Recommendation via Information-Theoretic Representation Learning
Wei Yang, Rui Zhong, Yiqun Chen +4
Multimodal recommendation aims to enhance user preference modeling by leveraging rich item content such as images and text. Yet dominant systems fuse modalities in the spatial doma…
Personalized Tree-Based Progressive Regression Model for Watch-Time Prediction in Short Video Recommendation
Xiaokai Chen, Xiao Lin, Changcheng Li +1
In online video platforms, accurate watch time prediction has become a fundamental and challenging problem in video recommendation. Previous research has revealed that the accuracy…
Reward Balancing Revisited: Enhancing Offline Reinforcement Learning for Recommender Systems
Wenzheng Shu, Yanxiang Zeng, Yongxiang Tang +6
Offline reinforcement learning (RL) has emerged as a prevalent and effective methodology for real-world recommender systems, enabling learning policies from historical data and cap…
Optimal Return-to-Go Guided Decision Transformer for Auto-Bidding in Advertisement
Hao Jiang, Yongxiang Tang, Yanxiang Zeng +5
In the realm of online advertising, advertisers partake in ad auctions to obtain advertising slots, frequently taking advantage of auto-bidding tools provided by demand-side platfo…