2 papers
cs.LG2026
SACO: Sequence-Aware Constrained Optimization Framework for Coupon Distribution in E-commerce
Li Kong, Bingzhe Wang, Zhou Chen +5
Coupon distribution is a critical marketing strategy used by online platforms to boost revenue and enhance user engagement. Regrettably, existing coupon distribution strategies fal…
cs.GT2025
Optimal Auction Design in the Joint Advertising
Yang Li, Yuchao Ma, Qi Qi
Online advertising is a vital revenue source for major internet platforms. Recently, joint advertising, which assigns a bundle of two advertisers in an ad slot instead of allocatin…