2 papers
cs.SI2026
Causal-Informed Hybrid Online Adaptive Optimization for Ad Load Personalization in Large-Scale Social Networks
Aakash Mishra, Qi Xu, Zhigang Hua +5
Personalizing ad load in large-scale social networks requires balancing user experience and conversions under operational constraints. Traditional primal-dual methods enforce const…
cs.IR2024
Ads Supply Personalization via Doubly Robust Learning
Wei Shi, Chen Fu, Qi Xu +5
Ads supply personalization aims to balance the revenue and user engagement, two long-term objectives in social media ads, by tailoring the ad quantity and density. In the industry-…