2 papers
cs.SI2026
Causal-Informed Hybrid Online Adaptive Optimization for Ad Load Personalization in Large-Scale Social Networks
Aakash Mishra, Qi Xu, Zhigang Hua +5
Personalizing ad load in large-scale social networks requires balancing user experience and conversions under operational constraints. Traditional primal-dual methods enforce const…
stat.AP2025
Treatment Effect Learning Under Sequential Randomization
Rina Friedberg, Richard Mudd, Patrick Johnstone +4
Sequential treatment assignments in online experiments lead to complex dependency structures, often rendering identification, estimation and inference over treatments a challenge.…