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creativity 1idea generation 1large language models 1market research 1product design 1

From the 1 of 7 linked papers with an AI index.

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20242026
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cs.AI2026

AI and Its Impact on Creativity and Diversity: An Empirical Study of LLM-Generated Product Ideas

Lennart Meincke, Karan Girotra, Gideon Nave +3

The paper evaluates how large language models like GPT‑4 can generate new product ideas for college students, finding that AI‑generated ideas have higher predicted purchase intent…