works on
budget allocation 1causal inference 1e-commerce 1multi-channel marketing 1policy learning 1uplift modeling 1

From the 1 of 1 linked paper with an AI index.

collaborators

1 paper

cs.LG2026

Multi-channel Uplift Policy Learning

Changjian Liu, Tianyu Wang, Xiaoxuan Deng +7

The paper proposes ReAlloc, a causal teacher‑student framework for allocating fixed marketing budgets across multiple e‑commerce channels, using unbiased local gradients and long‑t…