From the 1 of 5 linked papers with an AI index.
5 papers
Multi-channel Uplift Policy Learning
Changjian Liu, Tianyu Wang, Xiaoxuan Deng +7
The paper proposes ReAlloc, a causal teacher‑student framework for allocating fixed marketing budgets across multiple e‑commerce channels, using unbiased local gradients and long‑t…
AIGB-R1: Self-Evolving Generative Auto-Bidding via Hierarchical Planner-Executor Optimization
Yuejia Dou, Hesong Wang, Xinyu Zhang +6
Auto-bidding plays an essential role in online advertising, automatically adjusting bids for advertisers to optimize their commercial goals. The emerging AI-Generated Bidding (AIGB…
Bid2X: Revealing Dynamics of Bidding Environment in Online Advertising from A Foundation Model Lens
Jiahao Ji, Tianyu Wang, Yeshu Li +5
Auto-bidding is crucial in facilitating online advertising by automatically providing bids for advertisers. While previous work has made great efforts to model bidding environments…
DecisionLLM: Large Language Models for Long Sequence Decision Exploration
Xiaowei Lv, Zhilin Zhang, Yijun Li +10
Long-sequence decision-making, which is usually addressed through reinforcement learning (RL), is a critical component for optimizing strategic operations in dynamic environments,…
An Adaptable Budget Planner for Enhancing Budget-Constrained Auto-Bidding in Online Advertising
Zhijian Duan, Yusen Huo, Tianyu Wang +6
In online advertising, advertisers commonly utilize auto-bidding services to bid for impression opportunities. A typical objective of the auto-bidder is to optimize the advertiser'…