4 papers
Query as Anchor: Scenario-Adaptive User Representation via Large Language Model
Jiahao Yuan, Yike Xu, Jinyong Wen +9
Industrial-scale user representation learning requires balancing robust universality with acute task-sensitivity. However, existing paradigms primarily yield static, task-agnostic…
How Do Decoder-Only LLMs Perceive Users? Rethinking Attention Masking for User Representation Learning
Jiahao Yuan, Yike Xu, Jinyong Wen +8
Decoder-only large language models are increasingly used as behavioral encoders for user representation learning, yet the impact of attention masking on the quality of user embeddi…
Instruction-aware User Embedding via Synergistic Language and Representation Modeling
Ziyi Gao, Yike Xu, Jiahao Yuan +9
User representation modeling has become increasingly crucial for personalized applications, yet existing approaches struggle with generalizability across domains and sensitivity to…
Transferable and Forecastable User Targeting Foundation Model
Bin Dou, Baokun Wang, Yun Zhu +11
User targeting, the process of selecting targeted users from a pool of candidates for non-expert marketers, has garnered substantial attention with the advancements in digital mark…