LLMDistill4Ads: Using Cross-Encoders to Distill from LLM Signals for Advertiser Keyphrase Recommendations at eBay

Soumik Dey, Benjamin Braun, Naveen Ravipati +2

E-commerce sellers are advised to bid on keyphrases to boost their advertising campaigns. These keyphrases must be relevant to prevent irrelevant items from cluttering Search syste…