46 citations · 48 across the 6 of their papers we have counts for
6 papers · 1 filter
Public awareness and attitudes towards search engine optimization
Dirk Lewandowski, Sebastian Schultheiß
This research focuses on what users know about search engine optimization (SEO) and how well they can identify results that have potentially been influenced by SEO. We conducted an…
Misplaced trust? The relationship between trust, ability to identify commercially influenced results, and search engine preference
Sebastian Schultheiß, Dirk Lewandowski
People have a high level of trust in search engines, especially Google, but only limited knowledge of them, as numerous studies have shown. This leads to the question: To what exte…
The Web is missing an essential part of infrastructure: an Open Web Index
Dirk Lewandowski
A proposal for building an index of the Web that separates the infrastructure part of the search engine - the index - from the services part that will form the basis for myriad sea…
An Empirical Investigation On Search Engine Ad Disclosure
Dirk Lewandowski, Friederike Kerkmann, Sandra Ruemmele +1
This representative study of German search engine users (N=1,000) focuses on the ability of users to distinguish between organic results and advertisements on Google results pages.…
Credibility in Web Search Engines
Dirk Lewandowski
Web search engines apply a variety of ranking signals to achieve user satisfaction, i.e., results pages that provide the best-possible results to the user. While these ranking sign…
Ordinary Search Engine Users Carrying Out Complex Search Tasks
Georg Singer, Ulrich Norbisrath, Dirk Lewandowski
Web search engines have become the dominant tools for finding information on the Internet. Due to their popularity, users apply them to a wide range of search needs, from simple lo…