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cs.GT2017
Optimizing Trade-offs Among Stakeholders in Real-Time Bidding by Incorporating Multimedia Metrics
Xiang Chen, Bowei Chen, Mohan Kankanhalli
Displaying banner advertisements (in short, ads) on webpages has usually been discussed as an Internet economics topic where a publisher uses auction models to sell an online user'…
cs.GT2017★ 11 cited
Pricing average price advertising options when underlying spot market prices are discontinuous
Bowei Chen, Mohan Kankanhalli
Advertising options have been recently studied as a special type of guaranteed contracts in online advertising, which are an alternative sales mechanism to real-time auctions. An a…