202 citations · 202 across the 1 of their papers we have counts for
2 papers
cs.SI2012
Understanding the Interaction between Interests, Conversations and Friendships in Facebook
Qirong Ho, Rong Yan, Rajat Raina +1
In this paper, we explore salient questions about user interests, conversations and friendships in the Facebook social network, using a novel latent space model that integrates sev…
cs.SI2012★ 202 cited
Social Influence in Social Advertising: Evidence from Field Experiments
Eytan Bakshy, Dean Eckles, Rong Yan +1
Social advertising uses information about consumers' peers, including peer affiliations with a brand, product, organization, etc., to target ads and contextualize their display. Th…