24 citations · 24 across the 2 of their papers we have counts for
3 papers
You Must Have Clicked on this Ad by Mistake! Data-Driven Identification of Accidental Clicks on Mobile Ads with Applications to Advertiser Cost Discounting and Click-Through Rate Prediction
Gabriele Tolomei, Mounia Lalmas, Ayman Farahat +1
In the cost per click (CPC) pricing model, an advertiser pays an ad network only when a user clicks on an ad; in turn, the ad network gives a share of that revenue to the publisher…
Visual Congruent Ads for Image Search
Yannis Kalantidis, Ayman Farahat, Lyndon Kennedy +2
The quality of user experience online is affected by the relevance and placement of advertisements. We propose a new system for selecting and displaying visual advertisements in im…
Does a Daily Deal Promotion Signal a Distressed Business? An Empirical Investigation of Small Business Survival
Ayman Farahat, Nesreen Ahmed, Utpal Dholakia
In the last four years, daily deals have emerged from nowhere to become a multi-billion dollar industry world-wide. Daily deal sites such as Groupon and Livingsocial offer products…