2 papers
cs.IR2026
PaletteID: Prototype-Composed Semantic Identifiers for Multimodal CTR Prediction
Huanyu Liu, Baining Chen, Hui Liu +2
Multimodal information can improve the accuracy of click-through rate (CTR) prediction and effectively alleviate item cold-start and long-tail problems. Recent studies commonly dis…
cs.LG2025
The Estimation of Continual Causal Effect for Dataset Shifting Streams
Baining Chen, Yiming Zhang, Yuqiao Han +6
Causal effect estimation has been widely used in marketing optimization. The framework of an uplift model followed by a constrained optimization algorithm is popular in practice. T…