4 papers
LLM-OSDA: An Optimal-Stopping Dynamic Auction for Native Advertising in Multi-Turn LLM Conversations
Yan Fang, Jialin Chen, Chun Gan +5
LLM-native advertising embeds sponsored content directly into model-generated responses, shifting the unit of sale from a fixed slot to a moment within an evolving conversation. Ex…
JD-BP: A Joint-Decision Generative Framework for Auto-Bidding and Pricing
Linghui Meng, Chun Gan, Shengsheng Niu +8
Auto-bidding services optimize real-time bidding strategies for advertisers under key performance indicator (KPI) constraints such as target return on investment and budget. Howeve…
RecBundle: A Next-Generation Geometric Paradigm for Explainable Recommender Systems
Hui Wang, Tianzhu Hu, Mingming Li +6
Recommender systems are inherently dynamic feedback loops where prolonged local interactions accumulate into macroscopic structural degradation such as information cocoons. Existin…
Auto-bidding under Return-on-Spend Constraints with Uncertainty Quantification
Jiale Han, Chun Gan, Chengcheng Zhang +4
Auto-bidding systems are widely used in advertising to automatically determine bid values under constraints such as total budget and Return-on-Spend (RoS) targets. Existing works o…