138 citations · 181 across the 5 of their papers we have counts for
5 papers
How Search Engine Advertising Affects Sales over Time: An Empirical Investigation
Yanwu Yang, Kang Zhao, Daniel Zeng +1
As a mainstream marketing channel on the Internet, Search Engine Advertising (SEA) has a huge business impact and attracts a plethora of attention from both academia and industry.…
Social Influence in the Concurrent Diffusion of Information and Behaviors in Online Social Networks
Kang Zhao, Shiyao Wang, Ion B. Vasi +1
The emergence of online social networks has greatly facilitated the diffusion of information and behaviors. While the two diffusion processes are often intertwined, "talking the ta…
Early Predictions of Movie Success: the Who, What, and When of Profitability
Michael T. Lash, Kang Zhao
This paper proposes a decision support system to aid movie investment decisions at the early stage of movie productions. The system predicts the success of a movie based on its pro…
User recommendation in reciprocal and bipartite social networks -- a case study of online dating
Kang Zhao, Xi Wang, Mo Yu +1
Many social networks in our daily life are bipartite networks built on reciprocity. How can we recommend users/friends to a user, so that the user is interested in and attractive t…
Finding influential users of an online health community: a new metric based on sentiment influence
Kang Zhao, Greta Greer, Baojun Qiu +3
What characterizes influential users in online health communities (OHCs)? We hypothesize that (1) the emotional support received by OHC members can be assessed from their sentiment…