2 papers
cs.HC2026
SimAB: Simulating A/B Tests with Persona-Conditioned AI Agents for Rapid Design Evaluation
Tim Rieder, Marian Schneider, Mario Truss +6
A/B testing is a standard method for validating design decisions, yet its reliance on real user traffic limits iteration speed and makes certain experiments impractical. We present…
cs.HC2026
PersonaCite: VoC-Grounded Interviewable Agentic Synthetic AI Personas for Verifiable User and Design Research
Mario Truss
LLM-based and agent-based synthetic personas are increasingly used in design and product decision-making, yet prior work shows that prompt-based personas often produce persuasive b…