131 citations · 177 across the 7 of their papers we have counts for
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stat.ME2021★ 3 cited
Towards Optimal Variance Reduction in Online Controlled Experiments
Ying Jin, Shan Ba
We study optimal variance reduction solutions for count and ratio metrics in online controlled experiments. Our methods leverage flexible machine learning tools to incorporate cova…
stat.AP2021★ 9 cited
Online Experimentation with Surrogate Metrics: Guidelines and a Case Study
Weitao Duan, Shan Ba, Chunzhe Zhang
A/B tests have been widely adopted across industries as the golden rule that guides decision making. However, the long-term true north metrics we ultimately want to drive through A…