41 citations · 41 across the 1 of their papers we have counts for
Showing stat.APShow all
2 papers · 1 filter
stat.AP2018
Bias Correction For Paid Search In Media Mix Modeling
Aiyou Chen, David Chan, Mike Perry +4
Evaluating the return on ad spend (ROAS), the causal effect of advertising on sales, is critical to advertisers for understanding the performance of their existing marketing strate…
stat.AP2013★ 41 cited
Multiple hypothesis testing adjusted for latent variables, with an application to the AGEMAP gene expression data
Yunting Sun, Nancy R. Zhang, Art B. Owen
In high throughput settings we inspect a great many candidate variables (e.g., genes) searching for associations with a primary variable (e.g., a phenotype). High throughput hypoth…