5 papers
MAC: A Conversion Rate Prediction Benchmark Featuring Labels Under Multiple Attribution Mechanisms
Jinqi Wu, Sishuo Chen, Zhangming Chan +9
Multi-attribution learning (MAL), which enhances model performance by learning from conversion labels yielded by multiple attribution mechanisms, has emerged as a promising learnin…
EST: Towards Efficient Scaling Laws in Click-Through Rate Prediction via Unified Modeling
Mingyang Liu, Yong Bai, Zhangming Chan +5
Efficiently scaling industrial Click-Through Rate (CTR) prediction has recently attracted significant research attention. Existing approaches typically employ early aggregation of…
Modeling Cascaded Delay Feedback for Online Net Conversion Rate Prediction: Benchmark, Insights and Solutions
Mingxuan Luo, Guipeng Xv, Sishuo Chen +8
In industrial recommender systems, conversion rate (CVR) is widely used for traffic allocation, but it fails to fully reflect recommendation effectiveness because it ignores refund…
Delayed Feedback Modeling for Post-Click Gross Merchandise Volume Prediction: Benchmark, Insights and Approaches
Xinyu Li, Sishuo Chen, Guipeng Xv +7
The prediction objectives of online advertisement ranking models are evolving from probabilistic metrics like conversion rate (CVR) to numerical business metrics like post-click gr…
See Beyond a Single View: Multi-Attribution Learning Leads to Better Conversion Rate Prediction
Sishuo Chen, Zhangming Chan, Xiang-Rong Sheng +6
Conversion rate (CVR) prediction is a core component of online advertising systems, where the attribution mechanisms-rules for allocating conversion credit across user touchpoints-…