2 papers
cs.CL2026
A Neural Topic Method Using a Large-Language-Model-in-the-Loop for Business Research
Stephan Ludwig, Peter J. Danaher, Xiaohao Yang
The growing use of unstructured text in business research makes topic modeling a central tool for constructing explanatory variables from reviews, social media, and open-ended surv…
cs.CL2026
Extracting Consumer Insight from Text: A Large Language Model Approach to Emotion and Evaluation Measurement
Stephan Ludwig, Peter J. Danaher, Xiaohao Yang +4
Accurately measuring consumer emotions and evaluations from unstructured text remains a core challenge for marketing research and practice. This study introduces the Linguistic eXt…