531 citations · 860 across the 23 of their papers we have counts for
4 papers · 1 filter
Negative Effects of Incentivised Viral Campaigns for Activity in Social Networks
Radosław Michalski, Jarosław Jankowski, Przemysław Kazienko
Viral campaigns are crucial methods for word-of-mouth marketing in social communities. The goal of these campaigns is to encourage people for activity. The problem of incentivised…
Studying Paths of Participation in Viral Diffusion Process
Jarosław Jankowski, Sylwia Ciuberek, Anita Zbieg +1
Authors propose a conceptual model of participation in viral diffusion process composed of four stages: awareness, infection, engagement and action. To verify the model it has been…
The Multidimensional Study of Viral Campaigns as Branching Processes
Jarosław Jankowski, Radosław Michalski, Przemysław Kazienko
Viral campaigns on the Internet may follow variety of models, depending on the content, incentives, personal attitudes of sender and recipient to the content and other factors. Due…
Viral spread with or without emotions in online community
Andrzej Jarynowski, Jaroslaw Jankowski, Anita Zbieg
Diffusion of information and viral content, social contagion and influence are still topics of broad evaluation. We have studied the information epidemic in a social networking pla…