15 citations · 25 across the 4 of their papers we have counts for
8 papers
Entire Space Cascade Delayed Feedback Modeling for Effective Conversion Rate Prediction
Yunfeng Zhao, Xu Yan, Xiaoqiang Gui +6
Conversion rate (CVR) prediction is an essential task for large-scale e-commerce platforms. However, refund behaviors frequently occur after conversion in online shopping systems,…
Capturing Conversion Rate Fluctuation during Sales Promotions: A Novel Historical Data Reuse Approach
Zhangming Chan, Yu Zhang, Shuguang Han +8
Conversion rate (CVR) prediction is one of the core components in online recommender systems, and various approaches have been proposed to obtain accurate and well-calibrated CVR e…
Rec4Ad: A Free Lunch to Mitigate Sample Selection Bias for Ads CTR Prediction in Taobao
Jingyue Gao, Shuguang Han, Han Zhu +4
Click-Through Rate (CTR) prediction serves as a fundamental component in online advertising. A common practice is to train a CTR model on advertisement (ad) impressions with user f…
COPR: Consistency-Oriented Pre-Ranking for Online Advertising
Zhishan Zhao, Jingyue Gao, Yu Zhang +8
Cascading architecture has been widely adopted in large-scale advertising systems to balance efficiency and effectiveness. In this architecture, the pre-ranking model is expected t…
Capturing Delayed Feedback in Conversion Rate Prediction via Elapsed-Time Sampling
Jia-Qi Yang, Xiang Li, Shuguang Han +4
Conversion rate (CVR) prediction is one of the most critical tasks for digital display advertising. Commercial systems often require to update models in an online learning manner t…
RRF102: Meeting the TREC-COVID Challenge with a 100+ Runs Ensemble
Michael Bendersky, Honglei Zhuang, Ji Ma +3
In this paper, we report the results of our participation in the TREC-COVID challenge. To meet the challenge of building a search engine for rapidly evolving biomedical collection,…