271 citations · 574 across the 44 of their papers we have counts for
4 papers · 1 filter
Truthful Auctions for Automated Bidding in Online Advertising
Yidan Xing, Zhilin Zhang, Zhenzhe Zheng +4
Automated bidding, an emerging intelligent decision making paradigm powered by machine learning, has become popular in online advertising. Advertisers in automated bidding evaluate…
Neural Auction: End-to-End Learning of Auction Mechanisms for E-Commerce Advertising
Xiangyu Liu, Chuan Yu, Zhilin Zhang +10
In e-commerce advertising, it is crucial to jointly consider various performance metrics, e.g., user experience, advertiser utility, and platform revenue. Traditional auction mecha…
Mechanism Design with Predicted Task Revenue for Bike Sharing Systems
Hongtao Lv, Chaoli Zhang, Zhenzhe Zheng +3
Bike sharing systems have been widely deployed around the world in recent years. A core problem in such systems is to reposition the bikes so that the distribution of bike supply i…
ERA: Towards Privacy Preservation and Verifiability for Online Ad Exchanges
Chaoyue Niu, Minping Zhou, Zhenzhe Zheng +2
Ad exchanges are kind of the most popular online advertising marketplaces for trading ad spaces over the Internet. Ad exchanges run auctions to sell diverse ad spaces on the publis…