597 citations · 2.3k across the 62 of their papers we have counts for
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cs.GT2014★ 20 cited
A Game-theoretic Machine Learning Approach for Revenue Maximization in Sponsored Search
Di He, Wei Chen, Liwei Wang +1
Sponsored search is an important monetization channel for search engines, in which an auction mechanism is used to select the ads shown to users and determine the prices charged fr…
cs.GT2014★ 1 cited
Generalized Second Price Auction with Probabilistic Broad Match
Wei Chen, Di He, Tie-Yan Liu +3
Generalized Second Price (GSP) auctions are widely used by search engines today to sell their ad slots. Most search engines have supported broad match between queries and bid keywo…